The purpose of media monitoring is to detect and anticipate early content of an article, news or news script, and mass media advertising. Where the content is associated with an event, as to who, what could happen, resource-related public policy, and the impact of what happened or should be anticipated as well as other things.
Currently, media monitoring is often translated as a media monitoring service. Clients will be given documentation, analysis, or copies of media content of an interest or a topic. Specialized by media type, size, geography, publications, journalists, edition or content type.
Many companies, governments, non-governmental organizations (NGOs), or non-profit institutions such as hospitals, colleges, associations, individuals, such as artists, public figures using media monitoring as a tool to detect an article, news or news script, and mass media advertising contents naming them or their organization.